In The Innovation Secrets of Steve Jobs, business journalist Carmine Gallo describes the seven principles that form the philosophical core of master innovator, Steve Jobs. Although there is only one Steve Jobs, studying and following these principles can inspire creativity and the ability to ‘think different’ in any profession or workplace. Among these principles are the importance of following one’s heart and pursuing one’s passion, as well as the importance
of seeking out new experiences. Innovations occur by making connections between unexpected things, and this ability is rooted in a life filled with a wide range of experiences. Simplicity is also crucial, because anything
which is more complicated than it needs to be will attract a narrower audience. Also important is the ability to communicate the importance and utility of one’s innovation, or tell its story, effectively.
Seven principles forming the philosophical core of the innovations of Steve Jobs include:
- Do What You Love. For effective innovation to
occur, individuals need to pursue what they
are most passionate about.
- Put a Dent in the Universe. True innovation should seek to improve the world.
- Kick Start Your Brain. To be innovative, individuals need to try new experiences to open their mind to unforeseen possibilities.
- Sell Dreams, Not Products. Advertising should show how the product can make life better, rather than overloading viewers with excessive flashy visuals and text.
- Say No to 1,000 Things. Simplicity is attractive to individuals of all ages, genders and nationalities. Remove anything detracting from a product or service’s purpose.
- Create Insanely Great Experiences. Retail stores and service locations should center around the needs and desires of the customer.
- Master the Message. Individuals should explain their product or service in three concise points to ensure that their audience will remember what was stated.
Deciding what not do is as important as deciding what to do.Steve Jobs