Mark Zuckerberg, founder of Facebook, was interviewed by The Business Insider and he addressed The Three Keys To Facebook’s Success. Please watch the video below.
Here is the summary of what he talked in the video above.
Culture: Although it has several offices worldwide, the company still maintains the hacker culture, which was deeply ingrained in its formative days. For technology companies like Facebook, the hacker culture not only attracts high-energy and self-motivated talents, but it also promotes creativity. Speed is also essential. Decisions are made fast and features are surely developed in a very short time.
Risk taking: Zuckerberg often mentions risk taking as one of the driving forces of his business. For example, when News Feed was first launched, it suffered huge backlash. Instead of giving in to pressure, Facebook maintained its belief and monitored the situation. The data reflected that page views increased and people were spending more time with the introduction of News Feed. Clearly, majority of the users love the new feature, but many were still uncomfortable to see their friends’ status updates and photos on their homepage.
Because of its risk taking attitude, News Feed became one of the core component of its product. But of course, risk taking also brought trouble. The introduction of Facebook beacon, unfortunately, wasn’t that well received and the company, back then, was slow to react to the crisis until the world had explicitly stated its concerns over privacy infringement.
Employees: What make a company great are its people. And the key reason why great talents join Facebook is that it allows them to create a leverage impact.
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