Starting a new business can cost a lot of money. However, there is always a right way to spend your money. One of the most important parts of business is developing a brand. A brand helps identify you, your company and your product or services. Branding is a smart marketing tool that can work for any cash-flow.
Social media has made personal branding an essential part of marketing. The best way to create a personal brand is to discover yourself. What are you passionate about? What is your self-impression? Your self-impression can affect how other people perceptive you. When you create a personal brand, you are making yourself accessible to potential clients and business colleagues.
You can create a personal brand in several different ways. You can print out business cards, create social media profiles on Facebook, Twitter and LinkedIn, change your wardrobe to reflect how you want to be perceived, and/or start a blog or website for you the person and not the company. Many companies have a blog written by the founder and CEO. It makes you more personable to the consumers.
If you join a site like LinkedIn, you can increase exposure to your personal brand by doing the following:
1. Always Take Advantage of Notifications
Every notification can lead to a new customer or business contact.
2. Join Communities in Your Interest Area
There are tons of groups on both LinkedIn and Facebook that are related to particular businesses. Find the ones that are in your area and be a willing participant in discussions. Networking is essential to gaining exposure to your brand.
3. Share Your Knowledge
If you share information on these websites, it will attract people to your profile. It will also help you network and make more contacts, because people will respect you, because you are an expert in your field. Example, I am considered one of the highest paid trainers in Cambodia because of my expertise and I continuously communicate my expertise with social media and my personal website at www.pisethkham.com
Your company needs a brand that will deliver your message clearly. You can brand your company in many different ways. You can brand it with a clever name, a phrase, a sign, a symbol or a design. Branding can also be a combination of those things.
Visual branding tied with a memorable phrase or name is the most effective branding. If your branding is successful, your company will be on the minds and hearts of every customer that sees or hears it. For a brand to be effective, it has to do the following things.
Establish Your Credibility
Clearly delivers your company’s message emotionally connects to your target consumers encourages the buyer cements consumers’ loyalty
Branding your products helps with product recognition. A good marketing strategy is to craft an image for your brand that depicts an idea and creates a yearning for the customer to have your product. If you have a good product brand, your brand will act as an instant messenger. It will emotionally connect the customer to the idea you are selling. For example, if you are selling one of a kind best sleep ever pillows, you need your brand to have customer imaging peaceful nights of deeper longer and undisturbed sleep. I love the way RS Residence promotes their brand with a memorable message “RS Residence – Your Sleeping Solution”
It does not take much to start branding yourself. You can get started today by joining social media. Branding your company and products can cost money if you go to a professional marketing agent for help. In the end, branding is one of the most vital parts of a winning in business. If you have little capital, read a marketing book and do a few focus groups and offer them free goods and services for an honest opinion. That is how you can get a branding idea with little capital.
Piseth is a man of vision. Known as an Entrepreneur, Leadership Strategist and Business Trainer. His opportunity to work with world-class experts and trainers has made him unique and different to other trainers in Cambodia. He is personally mentored by Rich Dad Asia Bellum Tan and The Guru to Gurus, Rich Schefren. He met Richard Branson, Robert Kiyosaki, Les Brown, Blair Singer, Ron Kaufman, just to name a few. He is famously known for starting his company with a few hundred dollars and turning it into a national brand within one year. Beyond that, he is a teacher and an educator. His corporate clients includes Virtus Group, 3 Sisters Clothing, Lotus Advertising, Marist Solidarity Cambodia, CRDT, CSUK and more. Piseth has appeared on famous media outlets such as CNC, SEA TV, TVK, Hang Meas TV, Bayon TV, Radio Australia, National Radio, Phnom Penh Post and others.